While the film was in theaters, the periodical Moving Picture World headlined, "'Rosita' a Pictorial Gem, Marks Epic in Filmmaking". It began with alluding to the importance of casting actors in the star system as part of the audience expectations within a specific developing genre, perhaps genre system or matrix. "Mary Pickford has grown up. Sans curls and childish mannerisms, which earned her the title of 'America's Sweetheart' and with the aid of the wonderful directorial talents of Ernest Lubitsch, she had given us in 'Rosita' a pictorial gem which will go a long way toward making an epoch in filmmaking."
The nine reel film was photographed by Charles Rosher and scripted by Edward Knoblock.
Silent Film Mary Pickford
